What is this?

Readymade Utopia is a Chicago-based multimedia label that releases music through animated characters.  The fictional universe of Readymade Utopia is presented not only through music releases, but also through music videos, comics, illustrations, and other supplementary media.  

Founded in 2018, Readymade Utopia was built on the idea that the personas and personalities of the artists we listen to impact the way we enjoy music almost as much as the sound itself. Each character within the Readymade Utopia canon has their own backstory and life that influences the music they make and the way an audience interacts with the work.